Posted by: tourismvc | October 20, 2011

Two New Books on Social Media

End of Business as Usual by Brian Solis

Two new social media books that recently  caught my eye were – 1) The End of Business as Usual, by Brian Solis and 2) No Bullshit Social Media by Jason Falls and Erik Deckers.

The End of Business as Usual is Brian Solis second book. His first book was the highly successful publication called Engage: The complete guide for Brands & Businesses to Build, Cultivate and measure success in the new web. In his new book, he explains to businesses, the consumer revolution where consumers connect to others in a variety of networks. Mr. Solis identified the trends in social media, mobile marketing, real- time and how business must change in order to connect to their consumers. The book is available at Amazon – $15.48 (US) and $18.77 (Cdn).
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No Bullshit Social Media by Jason Falls & Erik Deckers

The second book No Bull Shit social Media provides the reader with a business case to show why you should be using social media to communicate with your customers – B2C & with other businesses – B2B.  It breaks down the barriers and reasons and shows that real reason why businesses need to be involved social media is to make money.

Below is a video on the two authors of this book, explaining why they wrote the book and what it is all about for businesses. The book is available at Amazon – $14.89 (US) & $17.00 (Cdn).

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