Posted by: tourismvc | September 1, 2009

Festivals capturing markets with Online Marketing and Social Media

Two of Cape Breton’s favorite fall festivals are Hike the Highlands, Sept. 11-20 and Celtic Colours – October 9-17. What makes them unique is they are the forefront with Online marketing and social media. They are starting small and learning along the way..

Dan Coffin, Marketing Co-ordinator, for Celtic Colours, has seen a change in demographics and found social media, e-mail newletter and new media have helped increased visits (20% plus) this year to their website. Celtic Colours now has over 400 twitter followers, 1100 plus fans on facebook,  a promotional video on youtube ( see below), a great venue google map and an e-mail marketing newsletter with a goal of 1,500 subscribers. Coffin states online tickets sales are at 58%, up 4% from last year.

Last year, Hike the Highlands Festival had over 40% of hikers register online and expects this number will increase in 2009.  Facebook ads, Google adwords and e-mail newsletter along with online press releases & regular posts on our blog have keep us busy with new content on the web and attracting hikers to this annual September hiking festival.  “Our website visits in August are up 29% from last year,” says Tom Wilson, Chair, Hike the Highlands Festival. Wilson states we have hikers already registered from British Columbia,  Ontario, Nova Scotia, New Brunswick, Newfoundland & Labrador and  USA.

Both Wilson and Coffin agree that online marketing and social media has helped their festivals grow each year with more communication,  online marketing, and user generated content. Online booking and payment system has made it easier for people to purchase tickets and festival passes 24/7.


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