Posted by: tourismvc | June 27, 2009

Tourism Partnership Renewed

Atlantic Canada Tourism Partnership (ACTP) between, ACOA, four provincial governments tourism departments – NS Tourism, Culture & Heritage, NB Tourism & Parks, Tourism PEI, and NL  Tourism, Culture & Recreation, and the four tourism industry associations – TIANS, TIANB, TIAPEI, HNL, has been renewed recently for another three years.  It has been a great partnership since the 90’s and has helped attract many new international visitors to Atlantic Canada. The $19.95 million dollar investment will focus on marketing initiatives to attract foreign visitors in key American and European markets.

ACTP is a collective partnership of  tourism research and marketing buys, advertising, trade shows, internet marketing and social media. The 2009-2012 partnerships is cost shared by its partners, and funded 50% by ACOA, 33% by provincial tourism departments in Atlantic Canada and 17% by tourism industry associations of Atlantic Canada.

Atlantic Canada Tourism Partnership – Growing Tourism together. Click here to watch a video on how the partnership works.

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Responses

  1. Sounds like a good spread of activities: ” tourism research and marketing buys, advertising, trade shows, internet marketing and social media”

    My question: approximately what % of the total $ does each activity represent? And how does that compare to the spend %s in the past? Is more going online? More targeting?


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