Posted by: tourismvc | November 9, 2008

Tourism Research Part 1 – Time to Reflect and Gather the facts of the 2008 Season

Victoria County Recreation & Tourism Dept.

Victoria County Recreation & Tourism Dept.

This is the first post in a series of articles, to help the tourism operator plan for the upcoming 2009 tourism season. Now that the tourism season is over for most Victoria County tourism operators, it is a time to reflect on the past season, gather your facts & information, and complete your tourism research for the 2008 season. 

Tourism Research – Step 1 ) Gather your 2008 tourism numbers from your business and add them to a spreadsheet (s). Compared them with past 5 seasons or more. Look & identify tourism trends and issues with your business ie. less people making reservations, more visitors from Ontario, more visits to your web site etc.  Step 2) Measure the results of your marketing plan – it should include your website, online advertising, print media ie. ads, brochures etc. Step 3) – Gather your community and County tourism numbers for 2008 and past years and see if there are any of the same trends and issues, Step 4) look at Cape Breton Island and Nova Scotia tourism numbers and key indicators for 2008 and Canadian Tourism Statistics, Step 5 ) When you have complete the above tasks you will now have an excellent overview of the 2008 tourism season, its trends and challenges. Note: By the end of November, the month of October tourism stats for Victoria County and the Nova Scotia should be available. Usually the month of October and YTD stats are announced at the Annual TIANS  Conference ( Nov. 30 – Dec. 2, 2008)

Some excellent links for your tourism research re: 2008 Tourism Statisitics include :
1) Victoria County Tourism Statistics , 2) Tourism Activity Cape Breton Island 2004-2007,  3) NS Tourism Key Indicators 2004-2008, 4) NS Tourism Insights, 5) Canadian Tourism Statistics (CTC & Stats Canada), and 6) Nova Scotia Tourism Research Symposium – 2008 and 2007.

In the next article of the series, we will look at tourism industry trends globally as well visitor trends, followed by developing your tourism internet marketing strategy (e-marketing).


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