Posted by: tourismvc | June 25, 2008

Online Press Releases Do Make A Difference

I first learned of online press releases from an E-Marketing workshop with a Couple of Chicks – Patricia Brusha and Alicia Whalen, and later with Todd Lucier. Ironic, both were Nova Scotia Masterclass series workshops, one in 2007 and the other in 2008.  I want to tell you two stories.

First story is from the Todd Lucier at the 2008 Nova Scotia Masterclass Series workshop in Port Hawkesbury. He did a goggle search on Sydney, Nova Scotia, Golf Courses. On page one of the search, 10 items came up – 5 google maps where golf courses were located, 1 press release, 1 blog and 1 photos- flickr, and only two golf courses web sites came up. What a difference web 2.0 has made.

Second story – Recently I was involved with the Ride the Lobster, the World’s longest Unicycle Race, June 16-20 in Nova Scotia .  It took me 4 days to get my press release in the newspaper but one day using an online press release site called prlog.com. In the first day, I was on page two of google search and second day on page 1.

My friend, Phil Caines, of Tourism Tide, recently posted on his blog – “The Top 27 Free Press Releases Sites“. He recommends www.pr.com while I am favorite of www.prlog.com.  On-line press releases do make a difference and I use them all the time. Do you ?  

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: