Posted by: tourismvc | November 16, 2007

New Marketing – 4 R’S – Reveal, Reward, Respect & Retain

The New Language of Marketing

Recently, I had the opportunity to review Mr. Matt Langie, Director of Product Development, Web Trends,  Presentation – ” The New Language of Marketing – From 4 P’s to 4 R’s.  His presentation is available at Web Trends as a webcast – almost 18 minutes long, but well worth it.  You need to setup an account with WebTrends first before you can view the webcast. The account is free and takes very little time to setup. By having account you can view webcasts as well download several good white papers on various topics. 

Mr. Langie explains the pushing marketing of 4 P’s – Product, Price, Place and Promotion and how it is changing to the consumer communications and the 4 R’s – reveal, reward, respect and retain.


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