You notice I said web presence and not website. Today’s global market requires you to be in several channels to show your web presence as well engage with your customers. These channels include social media – facebook, twitter, flickr, a blog, video – youtube, maps, mobile and much more .
It is that time of the year for your to review your current presence & online strategy, your metrics and reflect on the 2011 results. What worked and why, as well what didn’t work and why. Then start working on your 2012 strategy. As Terri McCulloch, Bay of Fundy Tourism, would always say – “Strategy first before Technology” .
Your 2012 strategy should include goals, objectives, target markets, key messages, key words, content management, resources required to add and build your web presence. Once your strategy is completed, then you can evaluated and research what technology tools will be used to implement it.