Forrester Research recently released it’s report -”US Interactive Advertising Forecast” and predicts that online marketing will increase by 17% over next 5 years. No great surprise in the Travel Industry where online marketing has grown in leaps and pounds. Google’s research indicates travellers take 6-7 weeks to search, 78% of transactions involves search and 75% are searching before booking online.
But the comment I like by Alicia Whalen, a Couple of Chicks E-Marketing is where online is the best place to focus your dollars. The growing importance of social media (87% of Canadians belong to one social network) as well the mobile phone/PTA opens your eyes especially when 2020 the mobile will be the most connected device on the internet.
So where do we move forward…by measuring and tracking your online marketing strategy. Find out where you customer is seeing your online presence and your referring sites. Move slowly into social media and start looking at developing your website for mobile phones. Continue to use Adwords or PPC, e-mail marketing and Display advertising.
Below is an excellent video – “The World We Live In” developed by 180 marketing for the 4th Annual Online Revealed Canada Conference that provides an overiew of where online marketing is going in the future.