The keynote speaker at the 2008 Cabot Trail Solutions Tourism Conference was Roger Brooks, CEO, Destination Development Inc., from Seattle Washington. Mr. Brooks was here to deliver the “The New Age of Tourism” presentation as well discuss his findings and assessment of the Cabot Trail for Tourism Market Readiness.
A couple of statistics he used throughout the day that stayed with me are 1) Baby Boomers born in 1946-1964 account for 80% of visitor spending, 2) 70% of the visitor & local spending is after 6:00 pm. Are you open ? and 3) 75% of all households in US and Canada now have access to the internet and 94% use the internet to decide where they are going on vacation. They are typing in actvities not places.
Below is my interview with Roger Brooks